CitrusAd vs MediaMath
CitrusAdDisplay Advertising Platforms
Usage-basedPublished price
MediaMathProgrammatic Advertising
CustomPublished price
CitrusAd Display Advertising Platforms A new generation of identity-led retail media, both on and off-site. | MediaMath Programmatic Advertising Programmatic marketing platform. | |
|---|---|---|
| Overview | ||
| Category | Display Advertising Platforms | Programmatic Advertising |
| What it is | Retail media platform enabling retailers to monetize their sites with sponsored products and display ads. | MediaMath is a demand-side platform for programmatic media buying with omnichannel support, audience management, and optimization across display, video, mobile, and CTV. |
| Pricing | ||
| Published price | Usage-based No public rate card. Enterprise, usage-based fees tied to advertising volume and campaigns managed; sold to retailers and brands as part of Epsilon/Publicis retail media (now mark… | Custom Now 'MediaMath by Infillion' after Infillion acquired the DSP out of bankruptcy in 2023 and relaunched it. Enterprise DSP with negotiated platform/media fees; no public pricing. R… |
| Pricing model | Custom quote | Custom quote |
| Free options | No free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2017 | 2007 |
| Team size | 201-500 employees | 201-500 employees |
| Headquarters | Brisbane, Australia | New York, New York |