Cello vs Viral Loops

Vendor decision canvas

Evidence sheet
Vendor 1
Cello logo
CelloReferral Marketing Software

Cello is a referral marketing platform for B2C and B2B SaaS companies with native in-product referral experiences, server-side tracking, and automated payout compliance.

$350+ / monthPriceNo reviewsRating2022Founded
Vendor 2
Viral Loops logo
Viral LoopsReferral Marketing Software

Viral Loops is a referral marketing platform for quickly launching and scaling referral, affiliate, and loyalty programs with pre-built templates and campaign analytics.

$35+ / monthPriceNo reviewsRating2016Founded
Carry this decision forward

Cello + Viral Loops can move into a shared evaluation.

Evidence sheet

2-vendor view
Vendor evidence comparison for Cello, Viral Loops
Vendor 1
Cello logo
Cello
Referral Marketing Software

In-product referral platform for SaaS.

Vendor 2
Viral Loops logo
Viral Loops
Referral Marketing Software

Referral and loyalty program builder.

Overview
CategoryReferral Marketing SoftwareReferral Marketing Software
What it isCello is a referral marketing platform for B2C and B2B SaaS companies with native in-product referral experiences, server-side tracking, and automated payout compliance.Viral Loops is a referral marketing platform for quickly launching and scaling referral, affiliate, and loyalty programs with pre-built templates and campaign analytics.
Pricing
Price$350+ / month$35+ / month
Pricing modelTiered plansTiered plans
Free optionsFree plan, Free trialFree trial
Company
Founded20222016
Team size11-50 employees11-50 employees
HeadquartersBerlin, GermanyAthens, Greece

Where these sit in Referral Marketing Software

  • Cello$350 / month
  • Viral Loops$35 / month
  • Referral Marketing Software median$149 / month

Typical monthly range: $49.5–$399 per seat. 17% are priced on request.

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