Cello vs Kickoff Labs

Vendor decision canvas

Evidence sheet
Vendor 1
Cello logo
CelloReferral Marketing Software

Cello is a referral marketing platform for B2C and B2B SaaS companies with native in-product referral experiences, server-side tracking, and automated payout compliance.

$350+ / monthPriceNo reviewsRating2022Founded
Vendor 2
Kickoff Labs logo
Kickoff LabsReferral Marketing Software

Viral contest and lead gen platform with landing pages, referral contests, and email sequences.

No reviewsRating2010Founded
Carry this decision forward

Cello + Kickoff Labs can move into a shared evaluation.

Evidence sheet

2-vendor view
Vendor evidence comparison for Cello, Kickoff Labs
Vendor 1
Cello logo
Cello
Referral Marketing Software

In-product referral platform for SaaS.

Vendor 2
Kickoff Labs logo
Kickoff Labs
Referral Marketing Software

Word of mouth marketing made easy with viral giveaways, referral programs, or product launches

Overview
CategoryReferral Marketing SoftwareReferral Marketing Software
What it isCello is a referral marketing platform for B2C and B2B SaaS companies with native in-product referral experiences, server-side tracking, and automated payout compliance.Viral contest and lead gen platform with landing pages, referral contests, and email sequences.
Pricing
Price$350+ / monthNot available
Pricing modelTiered plansTiered plans
Free optionsFree plan, Free trialFree plan, Free trial
Company
Founded20222010
Team size11-50 employees1-10 employees
HeadquartersBerlin, GermanySan Francisco, CA

Where these sit in Referral Marketing Software

  • Cello$350 / month
  • Referral Marketing Software median$149 / month

Typical monthly range: $49.5–$399 per seat. 17% are priced on request.

See the whole Referral Marketing Software market

Browse vendors

Hot in AI

Rising

AI Customer Service Agents

AI Infrastructure

AI Coding Assistants

AI Voice Agents

AI Observability

Autonomous Agents Platforms