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BrightRoll vs Lotame

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BrightRollProgrammatic Advertising

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Programmatic Advertising

Overview

Focus

Programmatic Advertising

Product

Video advertising platform (Yahoo DSP) with programmatic video, CTV, and audience targeting for brands.

Data enrichment and identity platform helping publishers and marketers build, analyze, and activate audience data for programmatic advertising.

Website

Headquarters

San Francisco, California

Columbia, Maryland

Company size

1,001-5,000 employees

51-200 employees

Founded

2006

Pricing details

Source updated

Oct 29, 2026

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