BlueConic vs mParticle
BlueConicCustomer Data Platforms
CustomPublished price
mParticleCustomer Data Platforms
CustomPublished price
BlueConic Customer Data Platforms Pure-play customer data platform. | mParticle Customer Data Platforms The intelligent customer data platform. | |
|---|---|---|
| Overview | ||
| Category | Customer Data Platforms | Customer Data Platforms |
| What it is | BlueConic provides a pure-play CDP giving marketers direct access to unified customer data for activation across channels without IT dependency. | mParticle is an enterprise customer data platform that collects, unifies, and activates customer data across channels for personalized experiences. |
| Pricing | ||
| Published price | Custom No public pricing. BlueConic is sold via sales-negotiated annual contracts, typically scaled by number of profiles/records and modules. Contact sales for a quote or RFP. | Custom mParticle (by Rokt) has no public rate card. Pricing is consumption-based with an upfront contractual volume commitment (larger pre-purchase = lower unit rate), quoted per client.… |
| Pricing model | Custom quote | Custom quote |
| Free options | No free plan · No free trial | Free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2010 | 2013 |
| Team size | 201-500 employees | 201-500 employees |
| Headquarters | Boston, Massachusetts | New York, New York |
| Featured clients | Heineken, ING, VF Corporation | Airbnb, NBCUniversal, Overstock |