Future of SoftwareStart Survey

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Badger Maps vs Straightaway

People
Badger MapsRoute Optimization
StraightawayRoute Optimization
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Price
Published entry price
$58+per user / month
Published entry price
$10+per user / month

Route Optimization

Annual estimate10 people, entry price
$6,960+
10 people
$1,200+
10 people
Offer
No offer right now
No offer right now
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Route Optimization

Overview
Focus
Route Optimization
Route Optimization
Product
Route planner for field sales reps optimizing daily routes, schedules, and customer visits with lead generation.
Multi-stop route optimization tool for delivery drivers and field teams with drag-and-drop planning and real-time tracking.
Headquarters
San Francisco, California
Copenhagen, Denmark
Company size
51-200 employees
11-50 employees
Founded
2012
2019
Pricing details
Plan
Published entry price
Published entry price
Published rate
$58+ / user / month
$10+ / user / month
Billable seats
10
10
Free options
Free trial
Source updated
Oct 29, 2026
Nov 3, 2026

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Route Optimization