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AppsFlyer vs Improvado
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Attribution Platforms
Overview
Focus
Attribution Platforms
Marketing Analytics
Product
AppsFlyer provides mobile attribution, analytics, and marketing measurement helping app companies understand user acquisition and engagement.
Improvado is an enterprise marketing analytics platform that aggregates data from 500+ sources with AI-powered insights, automated reporting, and cross-channel attribution.
Headquarters
Herzliya, Israel
San Mateo, California
Company size
1,001-5,000 employees
201-500 employees
Founded
2011
2017
Pricing details
Free options
Free plan, Free trial
Source updated
Oct 29, 2026
Oct 29, 2026