AppDetex vs Tracer
AppDetexBrand Protection
CustomPublished price
TracerBrand Protection
Usage-basedPublished price
AppDetex Brand Protection Online brand protection. | Tracer Brand Protection AI brand protection technology. | |
|---|---|---|
| Overview | ||
| Category | Brand Protection | Brand Protection |
| What it is | AppDetex provides automated brand protection services that detect and remove brand infringement across mobile app stores, domain names, and social media. | Tracer provides AI-driven brand protection technology that helps companies detect and remove counterfeit products, unauthorized use, and IP infringement across digital channels. |
| Pricing | ||
| Published price | Custom Now branded Tracer (formerly AppDetex). Consumption-based brand-protection pricing: an annual fee scaled to the volume of infringements detected and removed, with AI tools, portal… | Usage-based Tracer uses an outcome/consumption pricing model: an annual fee based on the volume of infringements detected and enforcements executed, with all technology and support included.… |
| Pricing model | Custom quote | Custom quote |
| Free options | No free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2012 | 2013 |
| Team size | 51-200 employees | 51-200 employees |
| Headquarters | Boise, Idaho | New York, New York |
| Featured clients | Major consumer brands | Disney, Hugo Boss, Gucci |