Amobee vs Xandr
AmobeeProgrammatic Advertising
CustomPublished price
XandrProgrammatic Advertising
CustomPublished price
Amobee Programmatic Advertising Amobee is now Nexxen | Xandr Programmatic Advertising Microsoft advertising marketplace and DSP. | |
|---|---|---|
| Overview | ||
| Category | Programmatic Advertising | Programmatic Advertising |
| What it is | Independent programmatic advertising platform with DSP and SSP now part of Nexxen for media buying. | Xandr is Microsoft's advertising marketplace and DSP that enables programmatic buying across digital display, video, and connected TV inventory with premium supply access. |
| Pricing | ||
| Published price | Custom Amobee was acquired by Tremor International (2022, ~$239M) and its omnichannel DSP and Advanced TV platform were integrated and rebranded as the Nexxen DSP (Tremor/Nexxen). The Am… | Custom The Xandr brand was retired in 2023 and consolidated under Microsoft Advertising (Monetize/Curate sell-side and Invest buy-side). Pricing is contract/usage-based per the Microsoft… |
| Pricing model | Custom quote | Custom quote |
| Free options | No free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2005 | 2018 |
| Team size | 501-1000 employees | 1001-5000 employees |
| Headquarters | Redwood City, CA | New York, New York |