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Amobee vs Smartly

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AmobeeProgrammatic Advertising

SmartlyProgrammatic Advertising

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Programmatic Advertising

Overview

Focus

Programmatic Advertising

Product

Independent programmatic advertising platform with DSP and SSP now part of Nexxen for media buying.

Advertising automation platform for social and display with creative production, buying, and analytics.

Website

Headquarters

Redwood City, California

Helsinki, Finland

Company size

501-1,000 employees

Founded

2005

2013

Pricing details

Source updated

Oct 29, 2026

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