Amobee vs Simpli.fi
AmobeeProgrammatic Advertising
CustomPublished price
Simpli.fiProgrammatic Advertising
CustomPublished price
Amobee Programmatic Advertising Amobee is now Nexxen | Simpli.fi Programmatic Advertising Connect digital intent with real-world movement | |
|---|---|---|
| Overview | ||
| Category | Programmatic Advertising | Programmatic Advertising |
| What it is | Independent programmatic advertising platform with DSP and SSP now part of Nexxen for media buying. | Programmatic advertising platform specializing in localized CTV and OTT advertising with unstructured data targeting for agencies and media companies. |
| Pricing | ||
| Published price | Custom Amobee was acquired by Tremor International (2022, ~$239M) and its omnichannel DSP and Advanced TV platform were integrated and rebranded as the Nexxen DSP (Tremor/Nexxen). The Am… | Custom No public list price. Simpli.fi (Advantage platform) is quoted per campaign and charges platform and data fees as a percentage of total media spend on a transparent, non-arbitrage… |
| Pricing model | Custom quote | Custom quote |
| Free options | No free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2005 | 2010 |
| Team size | 501-1000 employees | 201-500 employees |
| Headquarters | Redwood City, CA | Fort Worth, TX |