Amobee vs LiquidM
AmobeeProgrammatic Advertising
CustomPublished price
LiquidMConnected TV Advertising
CustomPublished price
Amobee Programmatic Advertising Amobee is now Nexxen | LiquidM Connected TV Advertising The AI-Powered Advertising Platform Powering Attention, Quality and Outcomes | |
|---|---|---|
| Overview | ||
| Category | Programmatic Advertising | Connected TV Advertising |
| What it is | Independent programmatic advertising platform with DSP and SSP now part of Nexxen for media buying. | Programmatic advertising platform with DSP and creative management for mobile and connected TV. |
| Pricing | ||
| Published price | Custom Amobee was acquired by Tremor International (2022, ~$239M) and its omnichannel DSP and Advanced TV platform were integrated and rebranded as the Nexxen DSP (Tremor/Nexxen). The Am… | Custom Rebranded: LiquidM DSP was acquired by Smart AdServer and, as of June 2025, is fully unified under the Equativ brand; it no longer sells as a standalone 'LiquidM' product. Program… |
| Pricing model | Custom quote | Custom quote |
| Free options | No free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2005 | 2010 |
| Team size | 501-1000 employees | 51-200 employees |
| Headquarters | Redwood City, CA | Berlin, Germany |