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Amobee vs Equativ
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Programmatic Advertising
Overview
Focus
Programmatic Advertising
Programmatic Advertising
Product
Independent programmatic advertising platform with DSP and SSP now part of Nexxen for media buying.
Independent ad platform (formerly Smart AdServer) with SSP, DSP, and monetization tools for media companies.
Headquarters
Redwood City, California
Paris, France
Company size
501-1,000 employees
501-1,000 employees
Founded
2005
2001
Pricing details
Source updated
Oct 29, 2026
Oct 29, 2026