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Adform vs Xandr
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Programmatic Advertising
Overview
Focus
Programmatic Advertising
Programmatic Advertising
Product
Adform is an independent advertising technology platform providing DSP, ad server, DMP, and SSP capabilities for programmatic media buying across channels.
Xandr is Microsoft's advertising marketplace and DSP that enables programmatic buying across digital display, video, and connected TV inventory with premium supply access.
Headquarters
Copenhagen, Denmark
New York, New York
Company size
501-1,000 employees
1,001-5,000 employees
Founded
2002
2018
Pricing details
Source updated
Oct 29, 2026
Nov 2, 2026