Adform vs Xandr
AdformProgrammatic Advertising
CustomPublished price
XandrProgrammatic Advertising
CustomPublished price
Adform Programmatic Advertising Independent ad tech platform. | Xandr Programmatic Advertising Microsoft advertising marketplace and DSP. | |
|---|---|---|
| Overview | ||
| Category | Programmatic Advertising | Programmatic Advertising |
| What it is | Adform is an independent advertising technology platform providing DSP, ad server, DMP, and SSP capabilities for programmatic media buying across channels. | Xandr is Microsoft's advertising marketplace and DSP that enables programmatic buying across digital display, video, and connected TV inventory with premium supply access. |
| Pricing | ||
| Published price | Custom Adform FLOW has no public unit rate card; media fees (CPM, CPC, % of spend, or fixed packages) are set in the Insertion Order/contract. Per its RTB terms as cited by review aggreg… | Custom The Xandr brand was retired in 2023 and consolidated under Microsoft Advertising (Monetize/Curate sell-side and Invest buy-side). Pricing is contract/usage-based per the Microsoft… |
| Pricing model | Usage-based | Custom quote |
| Free options | No free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2002 | 2018 |
| Team size | 501-1000 employees | 1001-5000 employees |
| Headquarters | Copenhagen, Denmark | New York, New York |