Future of SoftwareStart Survey

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Adform vs SmartyAds

People
AdformProgrammatic Advertising
SmartyAdsProgrammatic Advertising
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Price
Published entry price
$1,000+per month

Programmatic Advertising

Annual estimate10 people, entry price
$12,000+
Flat rate
Offer
No offer right now
No offer right now
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Programmatic Advertising

Overview
Focus
Programmatic Advertising
Programmatic Advertising
Product
Adform is an independent advertising technology platform providing DSP, ad server, DMP, and SSP capabilities for programmatic media buying across channels.
SmartyAds is a full-stack programmatic advertising platform offering DSP, SSP, and ad exchange with real-time bidding across display, video, native, and CTV.
Headquarters
Copenhagen, Denmark
New York, New York
Company size
501-1,000 employees
51-200 employees
Founded
2002
2013
Pricing details
Plan
Published entry price
Published rate
$1,000+ / month
Billable seats
Flat rate
Pricing source
Source updated
Oct 29, 2026
Nov 1, 2026

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Programmatic Advertising