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Adform vs Equativ

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Overview
Focus
Programmatic Advertising
Programmatic Advertising
Product
Adform is an independent advertising technology platform providing DSP, ad server, DMP, and SSP capabilities for programmatic media buying across channels.
Independent ad platform (formerly Smart AdServer) with SSP, DSP, and monetization tools for media companies.
Headquarters
Copenhagen, Denmark
Paris, France
Company size
501-1,000 employees
501-1,000 employees
Founded
2002
2001
Pricing details
Source updated
Oct 29, 2026
Oct 29, 2026

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