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AdEspresso vs Metricool
People
Price
Published entry price
$49per month
Published entry price
$36+per month
Instagram Marketing
Annual estimate10 people, entry price
$588
Flat rate
$432+
Flat rate
Offer
No offer right now
No offer right now
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Instagram Marketing
Overview
Focus
Instagram Marketing
Social Media Management
Product
Facebook and Instagram ad management by Hootsuite.
Metricool is a social media management platform offering scheduling, analytics, and ad management across Instagram, TikTok, YouTube, Facebook, X, LinkedIn, and Pinterest.
Headquarters
Vancouver, Canada
Madrid, Spain
Company size
51-200 employees
51-200 employees
Founded
2013
2016
Pricing details
Plan
Published entry price
Published entry price
Published rate
$49 / month
$36+ / month
Billable seats
Flat rate
Flat rate
Free options
Free trial
Free plan
Source updated
Nov 2, 2026
Oct 29, 2026