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ActiveCampaign vs Mailchimp

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ActiveCampaignMarketing Automation
MailchimpEmail Marketing
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Marketing Automation

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Marketing Automation

Overview
Focus
Marketing Automation
Email Marketing
Product
ActiveCampaign is a marketing automation and CRM platform that combines email marketing, automation workflows, sales CRM, and messaging. It helps businesses personalize customer experiences at scale.
Mailchimp is an all-in-one marketing platform specializing in email marketing, automation, and audience management. It helps businesses design campaigns, build landing pages, and grow their customer base.
Headquarters
Chicago, Illinois
Atlanta, Georgia
Company size
501-1,000 employees
1,001-5,000 employees
Founded
2003
2001
Pricing details
Free options
Free trial
Free plan, Free trial
Source updated
Nov 7, 2026
Oct 29, 2026

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Marketing Automation