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ActiveCampaign vs Customer.io

People
ActiveCampaignMarketing Automation
Customer.ioCustomer Journey Orchestration
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Marketing Automation

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Marketing Automation

Overview
Focus
Marketing Automation
Customer Journey Orchestration
Product
ActiveCampaign is a marketing automation and CRM platform that combines email marketing, automation workflows, sales CRM, and messaging. It helps businesses personalize customer experiences at scale.
Customer.io is a customer engagement platform that enables marketing and product teams to send targeted, behavior-driven emails, push notifications, SMS, and in-app messages using real-time customer data.
Headquarters
Chicago, Illinois
Portland, Oregon
Company size
501-1,000 employees
201-500 employees
Founded
2003
2012
Pricing details
Free options
Free trial
Free plan, Free trial
Source updated
Nov 7, 2026
Oct 29, 2026

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Marketing Automation