AB Tasty vs Optimizely
AB TastyA/B Testing
OptimizelyA/B Testing
AB Tasty A/B Testing Build better experiences faster. | Optimizely A/B Testing Unlock digital potential. | |
|---|---|---|
| Overview | ||
| Category | A/B Testing | A/B Testing |
| What it is | AB Tasty is an experimentation and personalization platform for A/B testing, feature flagging, and AI-driven experience optimization. | Optimizely is a digital experience platform combining A/B testing, feature flagging, content management, and personalization for data-driven digital experiences. |
| Pricing | ||
| Published price | AB Tasty does not publish pricing; every contract is custom-quoted on traffic volume, domains, and modules. No free trial (a 1-2 week free proof-of-concept is offered instead). Pr… | Optimizely does not publish list prices; every package is custom-scoped and priced mainly on monthly tracked users (MTUs). Third-party procurement benchmarks (Vendr, SplitBase) pu… |
| Pricing model | Not available | Custom quote |
| Free options | No free plan · No free trial | No free plan · Free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2012 | 2010 |
| Team size | 201-500 employees | 1,001-5,000 employees |
| Headquarters | Paris, France | New York, New York |
| Featured clients | Sephora, Disney, L'Oreal | Microsoft, eBay, Pizza Hut, IBM |