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1plusX vs Lotame

People

1plusXCustomer Data Platforms

LotameProgrammatic Advertising

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Customer Data Platforms

Overview

Focus

Customer Data Platforms

Programmatic Advertising

Product

Predictive marketing platform with first-party data enrichment, audience segmentation, and addressability for publishers.

Data enrichment and identity platform helping publishers and marketers build, analyze, and activate audience data for programmatic advertising.

Website

Headquarters

Zurich, Switzerland

Columbia, Maryland

Company size

51-200 employees

Founded

2014

2006

Pricing details

Source updated

Oct 29, 2026

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