Podcast measurement and analytics
Podcast advertising measurement and verification
Podcast Management
Both Triton Digital (via Podcast Metrics) and Podtrac provide independent podcast measurement and analytics services. They compete in audience measurement and ranking, though Triton also offers broader monetization and ad serving capabilities.
Vendor sources: tritondigital.com [1]analytics.podtrac.com [2]
Podcast Advertising
Both Triton Digital and Podscribe provide measurement and verification services for podcast advertising. Podscribe focuses on attribution, verification, and incrementality testing, while Triton offers broader ad serving and monetization alongside measurement.
Price$250+ / month
Vendor sources: tritondigital.com [1]podscribe.com [2]
Podcast Hosting
Podcast creation and monetization platform by iHeart offering live broadcasting, recording tools, distribution, and dynamic ad insertion.
Price$7+ / month
Price position: below this category's displayed range.Marketing Analytics
Audio analytics and research platform for measuring podcast and audio ad effectiveness with predictive scoring.
Podcast Advertising
Enterprise podcast publishing and advertising platform by Spotify used by top publishers for dynamic ad insertion.
Podcast Hosting
iHeartMedia-owned podcast technology company with analytics, hosting, and monetization.
Price$20+ / month
Starting price: above the category median.
Podcast Advertising
Podcast advertising intelligence platform with ad detection, competitive insights, and media planning data.
Podcast Advertising
Podcast sponsorship marketplace by Gumball connecting brands directly with indie podcasters for host-read ads.
Programmatic Advertising
Ad serving and analytics platform from Mediaocean with DCO, identity, and measurement for global brands.
Podcast Hosting
Podcast hosting, distribution, and advertising platform by Amazon serving major publishers like Wondery and NPR.
